Each student will select a company or an organization for his/her paper. Students have written
interesting papers about non-profits or civic organizations. However, choosing a profit-seeking
business is the best path.
Research the organization
For major companies, seek relevant articles in magazines and/or newspapers. If you choose to
write about a small business, interview the firmâ€™s leaders.
I strongly suggest you use ABI/INFORM resource.
Your paper will include three sections
Section One: Overall Strategic Analysis
â€¢ You will demonstrate knowledge and provide an overall strategic analysis of your chosen
organization and could include (but are not limited to) the following:
o History, five-forces model relationships, SWOT, PESTEL, value chain analysis,
resource analysis, which of the five generic strategies fits the organization, or
other organizational facets discerned from your research.
â€¢ Include some performance information, such as financial data, in this section.
o Include graphs if you like.
o For small businesses for which financials are not available, ask the leader to share
his/her general opinion as to the firmâ€™s financial performance.
â–ª â€œAre you satisfied with the firmâ€™s profits, sales growth, etc.â€
â–ª â€œHow do you think your firmâ€™s financial performance compares to
Section Two: Strategic Concerns
â€¢ Present and explain your strategic concerns
â€¢ You might share how these strategic concerns developed and why itâ€™s important to
â€¢ At the end of this section, specifically state your strategic concerns in bullet points.
Section Three: Strategic Recommendations
â€¢ Provide recommendations for addressing the strategic concerns you identify.
â€¢ You might provide execution keys, explain how your recommendations address the
strategic concerns you identify, or why you chose your recommendations.
â€¢ At the end of this section, specifically state your recommendations in bullet points.
â€¢ If you apply SWOT, make sure strengths and weaknesses are internal, and the
opportunities and threats are external.
â€¢ Connect the sections a bit â€“ build to your recommendations.
o Donâ€™t make your concerns and recommendations fall out of â€œnowhereâ€ â€“ no
connection to the previous sections.
â€¢ Apply critical thinking to your discussion of the organization, strategic concerns, and
â€¢ Strategic concerns and recommendations should impress me with critical thinking
applied â€“ more than the obvious.
o Critical thinking includes more than presenting the obvious, easy answer.
o Think of multiple possible recommendation options.
o Choose the best options.
Grading criteria (weighted average):
o Quality of paper (writing, organization, etc.) (.10)
o Demonstrates knowledge of the organization and (.15)
o Effectively applies course concepts (.10)
o Builds strategic concerns in the paper (.20)
o Applies critical thinking in identifying general strategic concerns (.20)
o Makes good recommendations that fit strategic concerns. Recommendations
represent critical thinking and are supported by reasoning (. 25)
â€¢ 12 pt. New Times Roman
â€¢ Normal margins
â€¢ Double space
â€¢ Writing and grammar will affect grades. (Use Grammarly!!)
â€¢ List your references at the end of the paper
â€¢ Assignments will be ranked and graded; you are competing with your classmates.
â€¢ Limit: text five pages, not including references
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