Availability of capital to franchisees for growth

In 2016 Burger King Worldwide (referred to hereafter as Burger King)

was the world’s largest flame-broiled fast-food hamburger chain.

Don't use plagiarized sources. Get Your Custom Essay on
Availability of capital to franchisees for growth
Just from $10/Page
Order Essay

The chapter’s opening photo shows a Burger King in Tokyo, Japan.

A Bit of History

Starting out as Insta-Burger King in 1954, the company grew to five

restaurants in the next five years. In 1959, with its name shortened to

Burger King, it began domestic franchising. Beginning in the early 1960s

the company expanded internationally to the Bahamas and Puerto Rico.

Then it entered Europe, Asia, and Latin America in the 1970s.

Since 1967, Burger King has at times been publicly owned, a division

of other companies, a holding company owned by private equity

firms, and a privately-owned company. In fact, over a 20-year period,

it had seven different parents and corporate structures. The years of

transformed ownership caused changes in its emphasis, and its interests

have sometimes been secondary to those of its parent company.

Nevertheless, some of its international moves turned out to be highly

successful, and a few did not. It entered and then retreated from operations

in such countries as Colombia, France, Israel, Japan, and Oman.

(It has reentered some of these.) Much of Burger King’s early international

forays came about either because someone in another country

approached it or because a corporate manager was familiar with a

particular country and thought it would offer opportunities. Its retreats

have occurred because of not receiving adequate payments and because of having entered markets too small to support the necessary

infrastructure, such as slaughterhouse and beef-grinding facilities.

Over time, Burger King has taken a more systematic approach

toward restaurant expansion. It still sees substantial U.S. growth opportunities

but considers it to be a more mature market than other

countries. In seeking new places to enter, Burger King looks most favorably

at countries with large populations (especially young people),

high consumption of beef, availability of capital to franchisees for

growth, a safe pro-business environment, growth in shopping centers,

and availability of a potential franchisee with experience and

resources. Recently its model has been to grant franchise rights by

pairing a private equity firm with an experienced restaurant operator

in a joint venture (JV). In some cases, Burger King has become the

third party in the JV without committing capital to it.

Overall, Burger King has expanded abroad later than its primary

rival, McDonald’s. On the one hand, later entry is a drawback in very

small markets due to an inadequate number of suppliers, such as

only one slaughterhouse whose owners may be unwilling to work

with more than one customer. On the other hand, its later entry into

larger markets allows Burger King to benefit from earlier entrants’

creation of product demand and supply infrastructure. In Latin

America and the Caribbean, McDonald’s and Burger King compete in

almost all countries and territories, with Burger King currently leading

in the number of restaurants in about half of those markets.

Burger King’s Latin America and Caribbean group has many

sparsely populated countries (e.g., the Cayman Islands, Aruba, and

Saint Lucia) in which Burger King developed a presence long before entering more abundantly populated countries such as China, Russia,

and South Africa. The reason is largely due to its headquarters location

in Miami, which is often called “the capital of Latin America.”

Because so many people from that region go to or through Miami, the

Burger King reputation spilled over there early on, which simplified

gaining brand recognition and acceptance. Further, Miami’s nearness

to Latin America and the Caribbean enhances the ability of Burger

King’s executives and franchisees to visit each other.

Reentering Colombia And France


Burger King entered Colombia in the early 1980s but departed because

of Colombian royalty expatriation restrictions and prolonged economic

and political turmoil. By the time Burger King re-entered the country in

2008, the cities were safe for people to go out to eat, the peso was

strong, families had disposable income to eat out, and all the major

cities had large new shopping centers with food courts. Although incomes

were unevenly distributed, the richest 20 percent of the population

(almost 9 million people) had a per capita expenditure in 2007 of

over US$17,000. In addition, Burger King was able to sign franchise

rights with two well-established and experienced companies.


Burger King entered France in 1979, departed in 2001, and reentered

in 2013. When entering, Quick (a Belgian fast-food operator)

and McDonald’s were already well established there. Burger King’s

British parent, Grand Metropolitan, also owned Wimpy, a chain of

U.K. hamburger restaurants, and required Burger King to absorb the

chain. This sapped the resources needed for French expansion. When

Burger King left the French market, it had grown to only 16 restaurants

there, whereas McDonald’s had about 450.

When reentering France, Burger King was determined to put in

enough effort to compete. By 2015, it grew to 50 restaurants there,

and it then acquired Quick, which had about 500 restaurants. Those

in France will be re-branded as Burger King; whereas those in

Belgium and Luxembourg will maintain the Quick brand.


The possibilities in the BRIC countries are too great to ignore. Burger

King opened its first Brazilian and Chinese restaurants in 2004. While

Burger King has had success in both these countries, it has been able

to expand much faster in the former due largely to its recognition

advantage in Brazil. A half-million Brazilians fly into Florida each year,

where Burger King’s restaurants abound. In addition, about 300,000

Brazilians live in South Florida, most of whom maintain contact with

relatives and friends back home.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay GET A PERFECT SCORE!!! smile and order essay Buy Custom Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
 +1 718 717 2861         [email protected]