This project is the first of four projects. This project provides the first steps in completing an external environmental analysis of your focal companyâ€™s strategic management plan. You will use tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain their competitive position in the 21st century (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.
Completing a company overview and assessing the general environment is key in performing an external environment analysis. This project allows you to evaluate the competitive position of one of the organizations listed below and integrate that information into the beginning of an external environmental analysis.
The company you will be analyzing operates within the global market. Therefore, you will assess the company in terms of the global industry. Industries differ widely in their economic characteristics, competitive situation, and future profit potential.
In this project, you are presenting a report document. The expectation is that the report provides details to help the audience grasp the main topics and understand the business climate.
“Analysis” is the operative word. In analyzing the external environment, you are expected to thoroughly research the company. As part of that effort, you will need to take that research and break it into small parts to understand better what is happening in the external environment of the business. In researching an industry, it is important to understand that every company within an industry is different, so gathering information on one company does not mean that the collected information is relevant to other companies. When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.
You will then write the report in your own words to share the external analysis. You are expected to present information with supporting ideas and reasoning using the course material and your research. You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the project, you must create the technique on your own and may not use any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.
Outcomes Met With This Project
In completing theÂ report, you will use the chapters in the eBook and other course material. Moreover, you will research the company and its industry before responding, in narrative form, to the information provided in the steps (see below).
Step 1Â Â Specific Company for All Four Projects
In this project, you will complete a Company Overview, an Evaluation of the General Environment, and a conclusion.
You will be assigned by your instructor one focal company to complete the analysis. The assigned company must be used for all four projects in this course. You cannot write a report on any other company different from the company specifically assigned by your instructor. If a company other than that assigned to you is used, a zero will be assigned.
The instructor will assign you a company from the list below. (Students may not select the company).Â All companies can be found on Statista.
Students must complete the project using the assigned company. Deviating from the assigned company will result in a zero for the project. You will look for the company assigned to you in the Announcement area of the classroom.
*****My assigned company is Exxon Mobil Corporation (NYSE: XOM)******
Step 2Â Â Course Materials and Research
Note:Â Your report is based on the research results performed and not on any prepared documentation. What this means is that you will research and draw your own conclusions that are supported by the research and the course material rather than the use of any source material that puts together any of the tools or techniques whether from the Internet, for-pay websites, or any pre-prepared document, video or source material. A zero will be earned for not doing your own analysis.
Success:Â Â The analysis is based on research and not opinion. You are not making recommendations, and you will not attempt to position the focal company in a better or worse light than other companies within the industry merely because you are completing an analysis on this particular company. The analysis must be based on factual information. Any conclusions drawn have to be based on factual information rather than leaps of faith. To ensure success, as stated above, you are expected to use the course materials and research on the focal company’s global industry and the focal company. An opinion does not earn credit, nor does the use of external sources when course materials can be used.Â It is necessary to provide explanations (the why and how) rather than making statements. Avoid stringing one citation after another, as doing so does not show detailed explanations.
Library Resources (Required for Company Research)Â Â
Additional Library Resources
Library Support Personal AssistanceÂ Â
Step 3Â Â How to Set Up theÂ Report:
The document must be written in Word or RTF. No other format is acceptable. Pdf files will not be graded. Use 12-point font for a double-spaced report.Â The final product should beÂ 7 – 8 pages. ItÂ may not exceed 8 pages, including all tables and matrices, but excluding the title and reference pages.Â Do not use an Appendix.
Step 4Â Â Write the ReportÂ – Use the following Heading Numbers and Titles (this formatting requirement is mandatory)
I. Company Overview
II. Industry for Focal Company
III. PESTEL Analysis
IV. Six Key Trends for each PESTEL factor for INDUSTRY
V. One Key Trend for Company
VI. Area of Uncertainty for the One Key Trend
VII. Strategic Analysis of Mission, Vision, and Objectives
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