Digital media is the organized information-sharing system that is used by businesses to market their products or services. Marketing based on digital media varies from internet marketing. The marketing or advertising approaches used in digital media are different from the approaches of internet marketing. For instance, the scope of activities of digital media is much broader than internet marketing.
Digital marketing is done using various approaches that include both push and pull advertising. Push advertising comprises display ads with logos and cold emails that means sending advertising e-mail to prospective customers who seem to be interested in products to raise brand awareness.
Push Digital Media Advertising
Push advertising is different from pull advertising based on the ground how a company approaches a customer. In push advertising, the companies promote their products or services by pushing them on to the customer. An individual is a prospective customer for a firm, and via push advertising, they were influenced to purchase the product or service. While in pull advertising, a product or service is in demand and customers are willing to purchase it.
Push advertising is a promotional strategy through which companies tend to increase the reach of their products or services. Companies do not wait for the customers to come and purchase rather, companies influence and allure customers. Demand creation is the unique aspect of push advertising. In todayâ€™s digital era, marketing through digital mediums such as social media networks, e-mail advertising, and other display advertising mediums has made push advertising much more effective and efficient.
In push media advertising, customers are acquainted with the promotional offers via digital marketing media. SMS, telephone calls, and e-mails are used to allure and urge customers to purchase the products or services. Digital media has completely changed the manner of contact between companies and customers. The use of graphics, animation, audio-video displays, and appealing content is influencing potential customers.
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