c. Promotion Digital Marketing Nowadays, more people use social media and that is why the proponents would like to propose to use this as their company’s advantage. They can advertise and promote their product by the use of different social media platforms and by making pages to sell their wonderful product. They can also put it on online market platforms that are now available and easily accessible for customers. Sales Promotion The proponents can lend their customers various promotions and special offers such as discounts, buy one take one offers, and loyalty cards. Tri-Media Marketing The proponents may also use the traditional Tri-Media Marketing which involves creating fliers or posters, advertising thru radio channels and thru televisions. This will help the business to reach new customers especially those who are not fond of technology. Branding The proponents can also use taglines and such so they can imprint their product or the company to the customers since when the customers buys a product, they do not just remember the product itself but also the brand and it’s tagline. This also helps consumers to easily identify your product and it can also attract more customers. Relationship Marketing The proponents can give simple gifts or freebies to buyers like pens, calendars, notebooks, etc. so that the customers will get satisfied much more and will build a good relationship among them and the business. This can also increase the number of new customers by word of mouth from the existing customers. d. Place In case the Kawayan Company will establish a place, the business can be located in the Urban Asia Center in Maha Bandoola Road, Botahtaung Township, Yangon. This is an excellent location to serve our target market. According to World Population Review, Yangon’s 2021 population is now estimated at 5,421,806 and Metropolitan can reach 7,360,703 population at its peak hours. Urban Asia Center is centrally located and easy to reach from anywhere in the city of Yangon. The store will be located on high traffic commuter routes and close to shopping facilities in order to catch customers going to or from work, while they are out for lunch, or on a shopping expedition. XII. SWOT Analysis / Market Analysis This section of the Marketing Plan includes the SWOT (Strength, Weaknesses, Opportunities, and Threats) Analysis or the Market analysis of the proposed product and the business itself. Bambray by Kawayan SWOT Analysis / Market Analysis Strengths Weaknesses Since bamboos were used as the . If the body of the tumbler is not material, the Bambray is extremely properly handled, the bamboo may strong and can last long. get infected with fungus or bacteria. • The Bambray is heat, stain, and water • If the product is mishandled, it can resistant also be attacked by insects. Consumers can use the Bambray as a • As bamboo is sturdy and firm, it convertible music player when requires high end machineries for travelling production. The proposed product is reusable and • The designs and the color of the eco-friendly which can also lessen the Bambray may fade through time. It single usage of plastic.. has a limited lifespan that depends • Since the Kawayan Company is under on how the owner takes care of it. the form of Partnership, each partner • Since the Business is under the form can easily contribute shares of their of Partnership, a personal factor of a assets as need arises. partner can affect the entire business. Opportunities Threats Bamboo valued products are The customer’s feedbacks, becoming more and more important in satisfaction and attitude towards the Myanmar due to their plastic pollution. proponent’s product. • Innovative and environmental-friendly . Large competitors who have products are the new trends in the modernized and innovative products market. the same as the Bambray. • Southeast Asia is a home to 500 of • New arising technologies, services, 1200 different species of bamboos. ideas and changes in the market that • Since more consumers wants to help the company must adapt to. lessen the pollution in the present, the • Difficulty in convincing cost-conscious demands of such products are rising. consumers to spend on quality eco- • Due to the outrageous technology and friendly product the increasing users of the virtual • All partners have unlimited liabilities world, the Kawayan Company may to creditors, debts or losses because utilize this to promote and advertise the business is under the form of the Bambray in a digital way. partnership I. EXECUTIVE SUMMARY As water is a basic necessity, and clean water scarcity is still a major problem across the globe particularly in Myanmar, people will still suffer from poor hygiene, unsafe drinking water and different diseases brought by the contaminated water. This study basically delves into this major problem while also tending to solve minor problems such as boredom when travelling and preservation of the environment since the proposed product were surely made eco-friendly. “Kawayan” (came from the Filipino term of Bamboo) is a Filipino business owned by the proponents of this Marketing Plan, which underlies in the form of Partnership that tends to sell their product entitled as “Bambray” within the country of Myanmar. This is to solve their major and minor problems stated above. The proposed product is also culture related which means that some raw materials of it and some designs reflect and represents Myanmar. This is to attract more demand in the market. The company is aimed to satisfactorily meeting the customer demands and to be well known as one of the finest businesses in Myanmar that sells zero waste products that do not just focuses on the profitability but also on customer relations. This Marketing Plan also concentrates on the company’s growth strategy, propounding course of actions in which it can build on existing customer relationship and the overall development of the business. The product offered by the “Kawayan”, provides quality service at a cost that is well within the reach of the average Myanmar citizens. The product entitled as “Bambray” will surely be beneficial and of advantage to the whole population of the said country. The proponents of this Marketing Plan forecasts that the business will grow within the following years. The intent of this Marketing Plan is to develop procedures and strategies that will enhance the strong presence of the company, to increase market share, and to develop concrete promotional activities that will support the business as a whole. II. BRIEF MARKET INTRODUCTION This section of the Marketing Plan involves the Product’s Features, Benefits and Advantages, and The Problem and Pain Points solved by the Proposed Product. a. Product Overview The Bambray is an eco-friendly reusable water bottle that is made up of Bambusa Polymorpha or Burmese bamboo, that is only available in Myanmar and two other neighboring countries. This durable and versatile tumbler is designed with a variety of carvings inspired by Myanmar’s national symbols, like the Indo-Chinese Tiger, Cucumber Tree, Saung and the Chinthe. With a diameter of 2.7 inches, circumference of 8.48 inches, and height a of 6 inches, this BPA-free tumbler can store up to 560ml of water. The Bambray has its own water filter to remove impurities and contaminants and
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