The four kinds of market-product strategies

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The four kinds of market-product strategies that organizations may follow depending upon the availability of their resources and requirements are:

Same Market New Product (Product Development) In this strategy, an organization introduces the same product in the market that he is currently catering to. It is a type of product development that an organization does to retain and increase its potential customers by providing solutions that based on the identified requirement of customers.

Same Product New Market (Market development) In this strategy, an organization takes the same product that it is currently dealing in to new markets, to turn its prospective customers into its routine and regular customers by identifying a need in that segment. It has much more to do with the identification of the right market segment and then offer them with the products from an organization’s portfolio.

Same Market Same Product (Penetration Strategy) If an organization wants to cater the same market with the same product then it must have to follow the penetration strategy. It means organization will have to take the steps to increase its market share in the existing market and to follow strategies that will help organization to beat the competition. The most widely accepting activity that organizations do is to reduce the prices. The reduced prices will take the market share away from its competitors.

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